Full Job Description
Join Our Team as a Digital Content Strategist
Are you a dynamic and creative professional with a passion for digital marketing? Do you have experience crafting engaging content that resonates with audiences and drives results? If so, we invite you to apply for the Digital Content Strategist position at Amazon, one of the world’s leading technology companies, located in the vibrant community of Southgate, Michigan.
About Us
Amazon is known for its unparalleled customer focus and commitment to innovation. With a wide array of products and services ranging from e-commerce and cloud computing to digital streaming and artificial intelligence, we strive to create a platform for every customer. At our Southgate location, we are focused on expanding our digital footprint and enhancing our content strategy to drive engagement and conversion.
Key Responsibilities
- Content Strategy Development: Design and execute a comprehensive digital content strategy that aligns with our corporate goals and enhances brand visibility.
- Audience Analysis: Conduct thorough research to understand our target demographics, their preferences, and how they interact with our content across various platforms.
- Content Creation: Manage the creation of high-quality, engaging, and SEO-optimized articles, blogs, social media posts, videos, and infographics that inform and inspire our audience.
- Cross-Functional Collaboration: Work collaboratively with our marketing, design, and product teams to synchronize content initiatives and ensure cohesive brand messaging.
- Performance Analysis: Use analytics tools to track content performance, gather insights, and optimize content strategies based on real-time data.
- SEO Best Practices: Incorporate proven SEO strategies to improve search rankings and drive organic traffic to our digital platforms.
- Social Media Management: Oversee our social media strategy, ensuring timely and engaging content that aligns with the overall marketing strategy.
- Content Calendar Management: Develop and maintain a content calendar to ensure a steady flow of relevant content aligned with product launches and seasonal campaigns.
- Brand Voice Experimentation: Identify opportunities to experiment with diverse brand voices and styles to gauge audience reaction and enhance engagement.
- Trend Analysis: Stay updated on industry trends and competitor's content strategies to innovate and improve our approach continuously.
Qualifications
- Bachelor’s Degree: A degree in Marketing, Communications, or a related field is required. Master's degree preferred.
- Proven Experience: Minimum of 3-5 years of experience in digital content creation, strategy development, and execution, preferably in a corporate environment.
- Analytical Skills: Strong proficiency in web analytics tools (Google Analytics, SEMrush, etc.) to analyze content performance metrics.
- SEO Expertise: In-depth knowledge of SEO best practices and experience in implementing strategies that drive organic traffic.
- Creative Mindset: A passion for storytelling and the ability to create compelling narratives that engage various audiences.
- Tech Savvy: Familiarity with content management systems (CMS), social media platforms, and digital marketing tools.
- Copywriting Skills: Exceptional writing and editing skills, with a keen eye for detail and strong adherence to brand guidelines.
- Team Player: Excellent communication and interpersonal skills are a must, as you will collaborate with multiple departments.
What We Offer
At Amazon, we understand that our employees are our most valuable asset. We offer a collaborative and inclusive workplace culture, competitive salaries, comprehensive health benefits, and opportunities for growth and advancement.
- Competitive Salary: We offer a competitive salary package based on experience and qualifications.
- Health Benefits: Comprehensive health, dental, and vision insurance plans for you and your family.
- Retirement Plans: Employer-matched 401(k) plans to help you prepare for your future.
- Professional Development: Opportunities for professional growth through training programs, workshops, and industry conferences.
- Flexible Work Hours: We value work-life balance and offer flexible working hours to accommodate your lifestyle.
- Inclusive Culture: Amazon embraces a culture of diversity and inclusion, making it a great place to work for individuals from all backgrounds.
Why Southgate, Michigan?
Our office is located in the charming city of Southgate, known for its friendly community atmosphere, vibrant local businesses, and many recreational opportunities. Enjoy the beautiful parks, shopping centers, and a wide range of dining options right at your doorstep. Southgate is also conveniently located near major highways, allowing easy access to nearby cities such as Detroit and Dearborn.
How to Apply
If you are excited about the opportunity to make a significant impact as a Digital Content Strategist at Amazon, we encourage you to apply! Please submit your resume, portfolio of previous work, and a cover letter outlining your relevant experience and why you're a great fit for this role.
Join Us Today!
At Amazon, we are committed to creating a diverse and inclusive workplace. We believe that different perspectives and backgrounds foster innovation and drive success. Become a part of our mission to be Earth’s most customer-centric company by applying now!
Note: Amazon is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.